Marketing 101 for Optical Practices. How to Use Your Optical Lab to Grow Faster in 2026
Running a successful optical practice today requires more than providing accurate prescriptions and friendly service. Independent practices are competing not only with large retail chains, but also with online eyewear brands, D2C disruptors, and consumer expectations shaped by fast delivery and high-tech products. In this landscape, your optical lab partner isn’t just a vendor fulfilling […]
